From Fur with love

Journalist Jonas Wisbech Vange and his father Niels run a micro-cidery on the Danish island of Fur. They wished for a classic identity that featured a withered tree, and they got it from a local artist. However, as a contrast, we created a more wild, energetic, and tactile design using handmade paper from antique books. With a twist of color, the design complements the wild palette of the spontaneous fermentation of various apples and fruits.